Meta
Jun 2022 to presentStaff Product Manager · Central Integrity AI Platforms
Los Angeles · Remote · Jun 2024 to present
I own Meta's AI platform portfolio for high-stakes integrity work: the systems that help decide when content, accounts, businesses, or behaviors need review, enforcement, escalation, or automation. I turned fragmented human review and manual investigation workflows into evaluated AI systems with clear boundaries for when models act, recommend, or stay out.
- Own the end-to-end LLM evaluation and deployment lifecycle for integrity enforcement, from offline hill-climbing and shadow mode through reverse shadow and production graduation. Reduced scaled human review by ~27% while holding enforcement quality flat across dozens of violation areas.
- Built and scaled a multi-agent investigation platform that turns a natural-language question into evidence-backed reasoning and recommended actions. Reached 94% accuracy, above human-expert performance, with 1,000+ weekly users and 7,000+ AI-led investigations a day.
- Shipped an agentic workflow automation platform that encodes human playbooks into governed workflows across 2,000+ escalation types, auto-actioning high-precision cases while preserving human review for ambiguous, high-risk, or policy-sensitive decisions. Cut triage time by ~65%, freeing 300K human hours a year and scaling toward 1M+ hours.
- Architected the centralized ground-truth platform underneath all of it, with versioning, staleness detection, reviewer-disagreement escalation, train/test/eval reuse controls, and health analytics, so models are judged against trustworthy, current, auditable data instead of spreadsheets.
Senior Product Manager · Monetization and Advertiser Platforms
Menlo Park · Remote · Jun 2022 to Jun 2024
The work I was promoted to Staff on. I built the enterprise identity foundation behind Meta's ads business: the layer that lets large advertisers run their business securely instead of relying on personal Facebook logins shared across a company.
- Took Meta's 0-to-1 enterprise SSO and identity platform from pre-beta to launch, reframing it from a login feature into enterprise trust as the product. Delivered $318M in advertiser revenue under protection, 165% over goal, and 11 gold- and platinum-tier advertisers onboarded, closing a real account-takeover gap.
- Migrated a revenue-critical advertiser ecosystem onto the new account type without breaking the businesses that depended on the old way. The hard part was not the auth flow; it was the trust, migration, and cross-org alignment across many teams.
- Drove the cross-app advertiser experience across Facebook, Instagram, WhatsApp, and Threads: a privacy-compliant re-architecture of how businesses link, manage, and consent to sharing accounts, standardized across 100+ entry points and 120+ teams.
